New Age Training

Training sales advisors and consultants in car dealerships is evolving rapidly due to shifts in consumer behavior, digital transformation, and advancements in automotive technology.

What brought you here won’t take you there, and rightly so the saying stands strong these days.
Conventional thoeretical training programs won’t impact and create a sharp edged sales professional.

By adopting emerging new trends in training sales advisors, organizations can stay competitive, improve efficiency, enhance the customer experience, develop their sales teams, and drive business growth.

1. Digital-First Sales Training – A blended Learning Approach
   • Online Learning Platforms: Dealerships now must evolve in investing in in-house trainers to deliver modular, on-demand training.
   • Microlearning: Short, focused lessons (3–5 mins) on topics like objection handling or new product features, tech update of a facelift car model.
   • Focus on new industry techs like Hybrids, EV, Battery Management, Ownership Cost Management etc.
   • Gamification: Points, leaderboards, and rewards to be used to boost engagement and retention.
   • A Gamification, Certification & Progress approach.
2. Channel Agnostic Selling Skills
   • Taking a holistic approach and training on Virtual Sales Tools: Advisors must now learn to sell via live chat, video calls, email, and specifically social media DMs (Instagram, WhatsApp, etc.) as that’s the new market place for today’s customer.
   • CRM & Lead Nurturing Proficiency: Emphasis on mastering CRM tools like Salesforce, and understanding digital customer journeys. This saves enough time and efforts and can be more customer centric and lead to a higher efficacy for the sales output.
   • Advisors must more learn to create omnipresence for themselves at all market places for their products.
3. Emotional Intelligence & Soft Skills
   • Empathy Training: Helping advisors read buyer emotions and respond with appropriate solutions.
   • Consultative Selling: This one conventional approach never fades its sheen and today efforts must be scintillated towards training to shift from product-push to problem-solving, focusing on customer lifestyle and needs, hitting the unsaid needs and furthermore creating need in the customer mind.
   • Roleplay with Real Scenarios: More focus on realistic customer personas and psychological models (DISC, MBTI intervention may be impactful).
4. Social Selling & Personal Branding
   • LinkedIn, Insta & FB Sales Training: Advisors to be coached on building a personal brand and sharing product insights online.
   • Influencer Techniques: How to create short-form videos, do live Q&As, and build a local following that generates leads.

As we look into the future, emerging training methods on Digital First, Gamification, Need based Micro learning, Channel Agnostic and Emotional Intelligence with Social Media and self branding skills will unleash the true potential.